All work
Build · E-commerce
Personalized customer journeys for an e-commerce brand
+40%
conversion rate in 3 months
- Client
- E-commerce brand
- Industry
- E-commerce
- Service
- Custom software
- Timeline
- 3 months
- Scope
- Recommendations, Lifecycle email, On-site personalization
The challenge
An established e-commerce brand was struggling with cart abandonment and low conversion. The same journey for every customer wasn't connecting with its different segments.
What we built
We built an AI personalization layer that adjusts product recommendations, follow-up emails and on-site messaging based on each shopper's behavior and purchase history.
Results
- Conversion rate up 40% within three months.
- Cart abandonment down 35%.
- Average order value up 28% through better cross-selling.
Want a result like this? See how we do custom software.
Custom software